One day there was a big high for over 10 years Harry Potter, Charmed, etc.So many young adult series and tv shows and movies about Witches. So many people even in regular tv shows and such having the "good witch" new-age type image. So much hype in the newspaper and books either defending Witchcraft and religions like Wicca, or on the other sides those trying to get such books banned and websites about evil Satanic plots to lure people to the occult.
Once something went that trendy and the trend recedes, you have to be amazingly unique to get a publisher to look at it, especially when you are coming in the shadow of some very successful authors. 
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